Are you a conversation architect?

In a stroke of syncronicity this morning I was reading Jule's blog. She wondered if she should focus on her topic and area of expertise which is the telecom industry or add some more eclectic parts of her personal life. The answer of course was both, the content is interesting but for relationships to happen, personal content and personas are far more sticky.

Shortly after, I clicked on another of our TheGoodBlogs members, Bob Glaza. He talked about being a conversation architect. He was referring to a slideshow given by David Armano who gave a webinar and found it particular difficult because of lack of feedback that he would get if he had been in front of an audience.

It reminded me how hard it really is to blog. Most blogs get very few comments because often comments are left by people who actually know you outside your blog or have established some kind of dialog through your blog. Most 'strangers' would not take the time to blog and say 'that was a terrific entry' or 'that sucked!'. Ergo, most blogs are like radio broadcasts, you don't know who's listening or who cares.

Successful blogs are conversations and for conversations to be interesting, there should be some persona behind it, it may be who you are, what you stand for and what you like or dislike. i.e. it's what makes you different. As Seth Godin would say, are you a purple cow or just one of many that looked interesting but after seeing a couple hundred, ceases to be even noticed.

conversations