The Idea Dude

CONNECTING THE DOTS ONE AT A TIME

Friday, July 27, 2007

You want what, when and for how much?

Seems like the classical and never-ending consultant's dilemma. There are usually three variables with any assignment. How you control these will determine whether you have a happy customer at the end of the day.

The three factors are:
  • complexity
  • speed
  • cost

Here are the real-world permutations the customer needs to know.
  • You can have something complicated and fast, but not cheap
    (message: you have to pay a premium for speed)
  • You can have something fast and cheap, but not complicated
    (message: you can only afford something simple)
  • You can have something complicated and cheap, but not fast
    (message: you get it when we're ready to give it you)

Any other combination will result in poor quality, an unhappy customer, no repeat business and lose-lose scenario. Ergo, it is unlikely that anyone who values quality can deliver something real fancy, real quick and real cheap.

What do you think?

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