The Idea Dude


Thursday, December 13, 2007

The price for being unremarkable

A while ago I blogged about Andy Sernovitz and his memorable quote for me...

Advertising is the price for being boring.

Today, I found a similar article on Fast Company quoting Robert Stephens, founder of Geek Squad. He said...

I believe advertising is the tax you pay for being unremarkable.

I guess this is equally true about self-branding. We never think of what it is about ourselves that make us remarkable. If there isn't anything what should it be? Too often, we want to blend in, trying to fit to be accepted by our peers and all those around us.

We can't be all things to all people...

What is the most remarkable thing about you I should know?


Blogger isabella mori said...

very interesting question. what is the most remarkable thing about me you should know?

perhaps this: i am committed to radical kindness.

(and why haven't i blogged about that before?)

reminds me of the vancouver bloggers meetup we had yesterday. i met john chow, the blogger people love to hate. quite an impressive man. one thing he said, "always err on the side of being to loud about yourself."

3:45 PM  
Blogger The Idea Dude said...

Hi Isabella.

'Radical kindness', love it! Look forward to seeing you blog about that. It would come so naturally too :)


8:02 PM  
Blogger Amanda said...

This question is harder than it looks. I don't strive to blend in, and often, I feel that I'm not well blended. But, I find it hard to find something remarkable about myself. It could be something to do with my Chinese upbringing (not knocking it or anything) where there hasn't been much emphasis put on self promotion.

Of course, secretly, I like to think that it takes a special person to live as a stay at home mom in a small town like Palembang. But whats so remarkable about that? The streets are littered with people like me here :)

5:58 AM  
Blogger The Idea Dude said...

Amanda, the fact that you write with such warmth and sincerity here and on your blog already makes you remarkable.

For me remarkable has nothing to do with greatness but more to do with the little things that you do that makes a difference.


12:34 PM  

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