What's with the glossy screens?

The biggest impediment to buying an Apple notebook or one of their all in one computers is their glossy screens. Seems like the vogue today even with other vendors. If you use the computer 10-14 hours a day like me, you'll realize that having a glossy reflective screen is a no-no. They look great in the store and the colors are unrealistically more vibrant than they really are, but they sure sell. Now you can buy a non-reflective version but only in the 17 inch laptop and you have to pony up an extra $50 to boot.

I guess the wow factor always trumps practicality.