The Idea Dude


Wednesday, June 03, 2009

Make it personal

The whole month has been incredibly hectic, hence the silence. To be honest, I didn't realize it's been so long since I updated this blog. Our latest app Signature has been released.

Signature allows you to customized and insert up to 6 signatures for your iPhone. Born out of necessity, I hope others will find it useful too. I have one that is my TheGoodBlogs signature with mainly online info. Another has my office address for consulting emails. Often I just want to insert my fax number, I have one for that too.

Interestingly enough, it outsold some of our social network apps in the few days it has been released. We thought KissStickies and SendABunny which are more viral but have a lower price point would do better. The free versions are doing phenomenally well, just to need to convert them to paid customers.

The economics of the appstore is that it's pretty hard to formulate a real marketing budget if your apps are free or 99c. Generally, you can drive 100 impressions and 1 will click through. Of 100 clicks, 1 will buy. So you need to be able to have very low CPMs and CPC to make it viable. I'm sure the trick is for people with deep pockets to throw a couple of thousand dollars down to drive sales into the thousands. Once you're in the top 25 apps in the AppStore, it's pretty hard to displace, such is the inertia of the long tail.


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