The Idea Dude

CONNECTING THE DOTS ONE AT A TIME

Wednesday, June 02, 2010

Apple needs to lighten up

First up, I'm an Apple fan and have been since the Apple IIe in 1983. We have iPods, iPad, iMacs, iPhone, MacBooks. I loved the Mac commercials poking fun at the Microsoft products. I used to be a Microsoft fan too, still am. So for me, it's just great entertainment, nothing more or nothing less.

So I'm a little surprised at how they handled Ellen DeGeneres skit on the iPhone. First of all, it's coming from a comedian and talk show host. It probably borders on satire in some ways. But frankly, every mistake she made, I've made too. Typed the wrong characters, sent an SMS by mistake. It's not misrepresentation but reality. Apple saw fit to scold her and she had to offer a public apology. It's nowhere close to the constant stream of Apples ads ridiculing Microsoft.

Apparently what's good for the goose is not good for the gander. So it's a little disappointing to see that reaction. Apple, you should be fashionably sensitive but way to cool to care.

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