Each time we show a blog title in our widget on your blog we count that as a blog promotion. To date, we have promoted our members a staggering 131,000,000 times! I would have loved to brag that we sent that same amount of readers to our bloggers. Alas anyone who has worked the ad game will realize that generally it takes 100-200 impressions to garner 1 click. It's a web law that is almost as accurate as Moore's law regardless of which ad sponsor or widget you use. It's simply trying to cut through the noise. On any given blog, a reader has a choice of 30-100 links that he or she can click on. As the saying goes, you can lead a horse to the water but you can't make it drink. I'm proud that we have led 131 million horses to our bloggers and many did indeed drink.
2008 will be an interesting year as we continue to figure out what's next for TheGoodBlogs. We have learnt so much in our short Internet lives. Most important of all, we have learnt that there is no free lunch to building communities and the onus is as much on the bloggers to do their networking magic as it is on the widgets they put on their blogs.
Along the way, I met so many bloggers who have become my web friends from all over the world. These are really smart people who have taught me about the web, about life and inspired me to write about me, my ideas and often about ideas I read on their blogs.
Sometimes I forget about how far I've come and how much we have achieved. I would never have believed that in the space of just over a year we could have promoted bloggers 131 million times.
And the phrase I loved the most? the numerous comments made on our member blogs over and over again... "I'm glad I found you through TheGoodBlogs". We helped people connect, we started conversations, ...ergo, we really did achieve what we set out to do. Sweet!
It is really just the end of the beginning.
May 2008 bring more blogs, more bloggers, more connections and more conversations.